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It wasn’t that long ago that just about every commercial voiceover read was salesy, flashy, and sometimes even over-the-top. The last thing any company wanted was for their commercial to sound like the guy next door was reading it. Now… that is exactly what everyone wants! Today, most commercial reads are conversational and genuine. They need to sound like a real person is telling you all about the great new product they just tried or how the service they received at that fancy new restaurant in town was superb! The listener needs to know that the person saying these words believes what he or she is saying. I try to bring that relatability to every piece of commercial copy I approach.


My client experiencE...


Most of the work I take on is of the corporate variety, but I’ve had the pleasure of voicing commercial spots for both television and radio in mostly local and regional markets. The end clients have ranged from local restaurants to large business solutions companies. Some have been broadcast on local radio stations, and others on television affiliates of professional sports teams, such as the New York Mets.


My turnaround time/rates...


I can usually turn around a commercial spot the same day or the next day in most cases. In situations where it may take a bit longer for whatever reason, I will work with you to ensure we have a solid timeline. I always give a custom quote for every project based on the GVAA Rate Guide which is the standard guide for professional non-union voice actors in the U.S. and Canada. The quote I provide ultimately depends on how the spot will be used, where it will be aired, and for how long.


About the genrE...


Commercial voiceover is one of the most popular voiceover genres. In fact, the commercial demo is generally considered to be the most important demo for every voice actor to have. In basic terms, commercial voiceover is the voice you hear in advertisements, but you never see the person who is speaking. It's the narrator behind the scenes telling you about a product or service. You hear these voices on television, radio, the internet, and on streaming video and radio networks.


Some examples of commercial voiceovers include:


Television Ads: The narration voice that you hear over video images in commercials, but don’t see.


Radio Ads: Since there are no visuals in radio ads, the voiceover plays an even bigger role. The actor needs to be both informative and engaging.  


Online Ads: The narration voice you hear, but don’t see, during commercials in places such as streaming networks or on YouTube, for example.  


Public Service Announcements: The narration voice you hear on radio and television to raise awareness of important issues such as healthcare, education, the environment, and consumer safety.


Sub-genres of commercial voiceover include Automotive and Political.

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